Wednesday

22nd Nov 2017

Focus

No money for billboards in Croatia's EU election

Much of the EU landscape is dotted with election posters as next week's vote approaches, but Croatia is an exception.

In the EU's newest member state, the political parties are generally too under-funded to pay for billboards, let alone flashier campaigns.

Thank you for reading EUobserver!

Subscribe now for a 30 day free trial.

  1. €150 per year
  2. or €15 per month
  3. Cancel anytime

EUobserver is an independent, not-for-profit news organization that publishes daily news reports, analysis, and investigations from Brussels and the EU member states. We are an indispensable news source for anyone who wants to know what is going on in the EU.

We are mainly funded by advertising and subscription revenues. As advertising revenues are falling fast, we depend on subscription revenues to support our journalism.

For group, corporate or student subscriptions, please contact us. See also our full Terms of Use.

If you already have an account click here to login.

  • Website offering billboards at half-price for the EU elections (Photo: www.oglasime.hr)

Alongside the conspicuous lack of posters – one company offered them at cut price throughout April for the EU campaign, but to no avail – there have not yet been any radio or TV spots for the EU vote either.

The frugality is down to several reasons.

Under Croatian law, political parties cannot spend more than €200,000 on the EU election.

Even this modest sum is only an option for the centre-right HDZ and the centre-left SDP. Other parties are newcomers, set up between one and three years ago, meaning they have not built up an election war-chest.

In addition, the very public downfall of former prime minister Ivo Sanader – sentenced to nine years in prison for siphoning money from public companies to the HDZ party – has made parties very careful about their finances.

HDZ says it will get its money from state funding, donations and membership fees. But other parties need to be more creative and proactive.

This means that MEP-hopefuls are for the most part relying on a combination of old fashioned personal appearances and social media to win votes.

Walnut, a green party that jumped into the political scene only recently but is polling in third place, plans to spend just €3,000 on its campaign.

The party says politics is about "people and ideas, not billboard and radio commercials".

Meanwhile, the left-of-centre National Forum, polling around 4 percent, plans to spend between €47,000 and €66,000.

The State Election Commission has estimated that the 25 May vote will cost €8.4 million in total.

Any party that receives more than 5 percent of the votes is entitled to around €7,000 from the state budget, and one EP seat will bring about €33,000 to a party's coffers.

New Green party shakes up Croatia's political landscape

Croatia's main centre-right party is set to win the EU elections as they capitalise on the current government's inability to deal with the economic crisis. But a new Green party is shaking up the political landscape.

EUobserved

When two worlds collide

Two worlds collided at the end of last week. The shrill, uncompromising one of British politics and the technocratic, dry, world of the European Commission.

EUobserved

Schadenfreude and fire-walking in the EP

There was outright glee in the EP on Thursday. It was time to dust off everyone’s favourite German word for pleasure in the misfortune of others.

Cameron mends ties with Juncker

British PM Cameron has reached out to Juncker, after having failed to prevent his nomination as European Commission chief.

EU parliament approves Juncker commission

MEPs have approved Juncker's new EU commission, with a slightly smaller majority than in 2010, and following a number of concessions on portfolios.

Stakeholders' Highlights

  1. ILGA EuropeFreedom of Movement For All Families? Same Sex Couple Ask EU Court for Recognition
  2. European Jewish CongressEJC to French President Macron: We Oppose All Contact With Far-Right & Far-Left
  3. EPSUWith EU Pillar of Social Rights in Place, Time Is Ticking for Commission to Deliver
  4. ILGA EuropeBan on LGBTI Events in Ankara Must Be Overturned
  5. Bio-Based IndustriesBio-Based Industries: European Growth is in Our Nature!
  6. Dialogue PlatformErdogan's Most Vulnerable Victims: Women and Children
  7. UNICEFEuropean Parliament Marks World Children's Day by Launching Dialogue With Children
  8. European Jewish CongressAntisemitism in Europe Today: Is It Still a Threat to Free and Open Society?
  9. Counter BalanceNew Report: Juncker Plan Backs Billions in Fossil Fuels and Carbon-Heavy Infrastructure
  10. Nordic Council of MinistersNordic countries prioritise fossil fuel subsidy reform
  11. Mission of China to the EUNew era for China brings new opportunities to all
  12. ACCASmall and Medium Sized Practices Must 'Offer the Whole Package'

Latest News

  1. 1.3 million European citizens in call for glyphosate ban
  2. EU 'cannot afford' lengthy German deadlock
  3. David Miliband: EU should take over 500,000 refugees
  4. EU bans 'geo-blocking' - but not (yet) for audiovisual
  5. EU monitoring of Libyan coastguard done by Libyans
  6. Greek opposition leader promises end to 'surreal' era
  7. Refugee case could topple Slovenia government
  8. Leak: EU states weaken post-Dieselgate testing