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Adidas loses 'three-stripe' trademark case
By EUobserver
The General Court of the European Union on Wednesday ruled against Adidas in its efforts to trademark its three-stripe logo. "Adidas does not prove that that mark has acquired, throughout the territory of the EU, distinctive character following the use which had been made of it," said the court in a long-standing dispute between the German sportswear manufacturer and the Belgian company Shoe Branding Europe.