Europeans are drinking more and more bottled water amid preoccupation with weight loss and cravings for emotional experiences like "naturalness," industry surveys show, but the water boom has an environmental cost and water marketing is not always what it seems.
European consumers drank 50.3 billion litres of bottled water in 2006 according to figures from industry analysts Canadean and Zenith International, with average market growth of 3.3 percent a year since 2000. To put things int...
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Andrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.