The consumption of alcohol is something that both unites and divides Europe, with important political consequences as we shall see. Alcoholic drinks are part of our culture, but also part of our economy.
Think about all the different national rituals that centre on drinking. Practically the first words you learn in a new language are cheers, prosit, or skål.
In fact, Europeans drink more than people elsewhere. The average European gets through about 9 litres of pure alcohol per y...
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