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Russian Prime Minister Putin showing his casual side (Photo: kremlin.ru)

Russia hones new image among EU elite

The recent gas crisis showcased Russia's new "public diplomacy" in the use of public relations companies and the style of its EU ambassador. But the Kremlin-Gazprom brand has its competitors and remains tricky to sell.

The Kremlin hired Brussels-based PR firm GPlus back in 2006 to update media relations. Russia's gas monopoly, Gazprom, signed a separate deal for media handling and government advocacy in 2007. The annual contracts, due for renewal in spring and autumn, cover GPlus work i...

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Author Bio

Andrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.

Russian Prime Minister Putin showing his casual side (Photo: kremlin.ru)

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Author Bio

Andrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.

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