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American political parties have pioneered digital campaigning (Photo: European Commission)

US 2012 - A digital campaign for a digital age

Whether it is food, sport or politics, Americans don't do small scale.

Indeed, American political parties were the first to establish rapid rebuttal units, responsible for instantly checking and refuting accusations made against them, and for pioneering political advertising, particularly the attack ad. Politics in the US is not just highly disciplined and professional - it is a billion dollar industry in itself, and a successful one at that.

Since the 1960s, when political campa...

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Author Bio

Benjamin Fox is a seasoned reporter and editor, previously working for fellow Brussels publication Euractiv. His reporting has also been published in the Guardian, the East African, Euractiv, Private Eye and Africa Confidential, among others. He heads up the AU-EU section at EUobserver, based in Nairobi, Kenya.

American political parties have pioneered digital campaigning (Photo: European Commission)

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Author Bio

Benjamin Fox is a seasoned reporter and editor, previously working for fellow Brussels publication Euractiv. His reporting has also been published in the Guardian, the East African, Euractiv, Private Eye and Africa Confidential, among others. He heads up the AU-EU section at EUobserver, based in Nairobi, Kenya.

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