The European Commission on Tuesday (11 March) approved the €2 billion takeover of online advertising firm Double Click by search engine giant Google without conditions.
The deal would combine Google's dominance in search-related advertising (the ads that appear at the side of a Google search results page) with the display advertising services (the colourful ads at the sides or top of webpages) of Double Click, a field in which it too is dominant.
The commission said that after a ...
Back our independent journalism by becoming a supporting member
Already a member? Login here