1st Jun 2023


EU watchdog calls for ban on political microtargeting

The European Data Protection Supervisor, Wojciech Wiewiórowski, on Thursday called on EU legislators to consider stricter rules for online targeted advertising for political purposes. He suggested a full ban on microtargeting, which tends to use behavioural data to target users with specific political messages. "We need to do more if we want to tackle the many risks surrounding the use of targeting and amplification techniques for political purposes," Wiewiórowski said.

Read and decide

Join EUobserver today

Become an expert on Europe

Get instant access to all articles — and 20 years of archives. 14-day free trial.

... or subscribe as a group

Join EUobserver

Support quality EU news

Join us