23rd Apr 2019

Euro zone shoppers still set in national ways

If you haven't started your Christmas shopping yet, you might be interested to learn that, despite the launch of the euro, the price of a product in one EU member state can be as much as 40 percent higher or lower than the EU average.

But shoppers in the EU are failing to snap up these potential bargains in other countries, a new poll has shown.

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Only 12 percent of consumers in the EU have bought goods or services from retailers in other EU countries in the past year, a new Eurobarometer survey, published today, has demonstrated.

This is a slight decline from last year, when the figure was 13 percent.

Maybe as a result of its geographical location and size, shoppers in Luxembourg were most liable to shop abroad, with 48 percent of consumers looking beyond the Grand Duchy for their bargains.

By contrast, a mere three percent of Spaniards have bought goods outside Spain.

The euro has not helped cross-border shopping, with only 15 percent of those asked saying that the single currency made them more interested in shopping outside their national borders.

Other barriers to cross-border bargain hunting are linguistic divides and the lack of cross-border advertising.

The European Commission today bemoaned the lack of progress in cross-border shopping.

Consumer Commissioner David Bryne said, "a competitive European economy needs consumers who are willing to shop across national borders".

"We need a fully functioning Internal Market in which consumers feel as comfortable buying e.g. from a website in another Member State as they do buying from their local corner store".


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