Thursday

13th May 2021

Reality shows biggest EU TV export

  • In 2007, made-in-Europe programmes represented 74 percent of EU citizens’ viewing time (Photo: EUobserver)

Reality shows are the most successfully exported European television programmes, notably to the United States, a new study showed on Thursday (28 May).

The independent study carried out on behalf of the European Commission found that the traditional "significant deficit in the balance of trade for programming between Europe and the rest of the world" is still present.

Read and decide

Join EUobserver today

Become an expert on Europe

Get instant access to all articles — and 20 years of archives. 14-day free trial.

... or subscribe as a group

"Almost all European broadcasters have acquired popular US programming, both TV series and Hollywood movies," it noted while an increasing number of imports are coming from Asia.

But it also found that in the last few years, "the European programming export market has strengthened with a number of programmes being traded both intra-Europe and elsewhere."

"A number of European formats (mainly from the UK and The Netherlands) have been exported to the US, where a high proportion of them have been recommissioned for second series," it said.

Programmes such as Survivor - produced by British-Swedish company Planet 24 and which has contestants competing in the wilderness for cash and other prizes, Big Brother of the Netherlands' Endemol – where a group of people live together in a house isolated from the outside world while constantly watched by cameras, and British 19 Television's Pop Idol - a show for music star wannabes, have become massively popular with American viewers.

Other popular programme exports include The Office - a BBC mockumentary series about the everyday lives of office employees, and Dancing with the Stars - a show that pairs celebrities with professional dancers for weekly dancing competitions.

Europeans watch more European programmes

The study also found that programmes and films made in Europe are increasingly attractive to a European audience.

"I welcome viewers' interest in European works. This demonstrates that European diversity ... is a value shared by the vast majority of Europeans," stated commission vice-president EU Jacques Barrot.

In 2007, programmes made in Europe represented 74 percent of EU citizens' viewing time, with that figure even higher (75.5%) in the most-watched hours, between 6:00 and 11:00 p.m.

Additionally, Europeans spent 33.4 percent of their viewing time watching independent European productions, the study found.

Under EU rules, the majority of the European channels' programming must be devoted to European works, with at least 10 percent of that time or of their programming budgets to independent European productions.

Currently, certain channels in eight EU member states – Belgium, Estonia, Ireland, Italy, Poland, Romania, Sweden and the UK – still do not comply with these requirements however, and European productions account for less than 50 percent of their programming.

Luxembourg tax scandal may prompt EU action

An investigation into Luxembourg's tax regime has uncovered how the Italian mafia, the Russian underworld, and billionaires attempt to stash away their wealth. The European Commission has put itself on standby amid suggestions changes to EU law may be needed.

Investigation

Portugal vs Germany clash on EU corporate tax avoidance

Portugal's taking over the EU presidency puts the tax transparency law for corporations - which has been fought over for years - to a vote in the Council of Ministers. The resistance of the German government has failed.

News in Brief

  1. No EUobserver newsletter on Friday 14 May
  2. Germany stops Facebook gathering WhatsApp data
  3. Italy rebuts reports of EU deal with Libya
  4. MEPs demand EU states protect women's reproductive rights
  5. At least nine dead in Russia school shooting
  6. Bulgaria interim government appointed until July election
  7. German priests defy pope to bless same-sex couples
  8. New EU public prosecutor faults Slovenia

Vietnam jails journalist critical of EU trade deal

A journalist who had demanded the EU postpone its trade deal with Vietnam until human rights improved has been sentenced to 15 years in jail. The EU Commission says it first needs to conduct a detailed analysis before responding.

Stakeholders' Highlights

  1. Nordic Council of MinistersNordic Council enters into formal relations with European Parliament
  2. Nordic Council of MinistersWomen more active in violent extremist circles than first assumed
  3. Nordic Council of MinistersDigitalisation can help us pick up the green pace
  4. Nordic Council of MinistersCOVID19 is a wake-up call in the fight against antibiotic resistance
  5. Nordic Council of MinistersThe Nordic Region can and should play a leading role in Europe’s digital development
  6. Nordic Council of MinistersNordic Council to host EU webinars on energy, digitalisation and antibiotic resistance

Latest News

  1. EU aims at 'zero pollution' in air, water and soil by 2050
  2. French police arrest Luxembourg former top spy
  3. Vaccine drives spur better-than-expected EU economic recovery
  4. Slovenia causing headaches for new EU anti-graft office
  5. 'No place to hide' in Gaza, as fighting escalates
  6. EU chases 90m AstraZeneca vaccines in fresh legal battle
  7. Fidesz MEP oversees FOI appeals on disgraced Fidesz MEP
  8. Belgium outlines summer Covid relaxation plans

Join EUobserver

Support quality EU news

Join us