Toilet rolls and gay apps to feature in Dutch vote on Ukraine

What do a bus tour, flyers, a music video, an online voting aid for gay people, and toilet rolls have in common?

They are all media via which the Dutch electorate will receive information about an upcoming referendum on a trade treaty between the EU and Ukraine. Moreover, they are initiatives that have been funded by Dutch taxpayers.

Although the Dutch prime minister is not planning to do a lot of campaigning, the 2015 la...