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Online privacy labels to prevent shoppers 'selling their souls'

US and EU consumer protection bodies are pushing for a data privacy labelling system which would make it easier for online shoppers to become aware of how their personal data is being used and passed on to other companies.

"By placing an order via this website ... you agree to grant us a non-transferable option to claim, for now and for ever more, your immortal soul. If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant...

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