Brussels seeks rebranding of the EU

The European Commission has asked brand experts to begin the difficult job of trying to transform in the image of the EU in an identity crisis.

According to the Financial Times, British brand consultant Simon Anholt will head the panel.

Mr Anholt, who compared the structure of the 25 member bloc to the al-Qaeda network, has said he has no doubt it will be hard to transform Brussels' image.

"My early experience suggests that you are looking at a model [for the EU] such as al-...