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Adverts for the Philips Bodygroom electric shaver with the clean-shaven kiwi fruit that inspired President Barroso (Photo: Flickr)

EU pushes male all-body shaving as response to crisis

The European Commission will on Wednesday (1 April) propose to spend €80 million to encourage European men to purchase all-body electric shavers.

The funds form a fresh stimulus move to encourage development of what the commission is calling an "innovative and green new product market."

"Market research shows that in tough times, disposable razors appeal to consumers," European Commission President Jose Manuel Barroso told EUobserver in advance of the announcement. "There is a rea...

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Adverts for the Philips Bodygroom electric shaver with the clean-shaven kiwi fruit that inspired President Barroso (Photo: Flickr)

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