For all the time, money and attention devoted to TV debates, publicity stunts and advertising, the so-called “air war” in the UK referendum is useless if it doesn’t persuade people to vote.
Both the Remain and Leave camps know that close elections are decided by which campaign is better at getting their supporters out on the day.
The EU referendum is the ultimate turnout election - no individual constituencies, no safe seats, and every vote counts.
This has always been seen ...
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Benjamin Fox is a seasoned reporter and editor, previously working for fellow Brussels publication Euractiv. His reporting has also been published in the Guardian, the East African, Euractiv, Private Eye and Africa Confidential, among others. He heads up the AU-EU section at EUobserver, based in Nairobi, Kenya.