At first glance, the European Union's "circular economy" strategy, issued last year, seems like bad news for businesses.\nIn effect, it is telling us to spend and use less.
Don't buy a new phone, buy a used one. Don't buy a plastic bag, reuse a cloth bag. Don't buy a car, share one with your neighbour. \nA lot of businesses only hear one message: don't buy.
Buying has long been the centre of the Western world's economic model, what some have termed the "throw-away society". We buy...
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