Thursday

9th Jul 2020

New cloud strategy to reform EU online market

Digital agenda commissioner Neelie Kroes has promised to present a European cloud strategy this summer, as part of a plan to reform the online market in the EU.

Speaking at a meeting of the IP Forum in the European Parliament on Tuesday (24th January), she said that a harmonised EU digital market would "offer creators the opportunity to make a decent living from their art and consumers, and offer an open place for innovation."

Read and decide

Join EUobserver today

Support quality EU news

Get instant access to all articles — and 20 years of archives. 14-day free trial.

... or subscribe as a group

  • The European cloud market is growing by 20 percent a year (Photo: European Commission)

She cited the iPhone application "Angry Birds", created by Finnish video game developer Rovio Mobile, as an example of how cloud technologies could generate huge revenues, noting that its $100 million turnover was "enough to fund 'The King's Speech' [a successful film] eight times over."

The market for cloud, or Internet, computing in which software and information is available on demand, has surged in recent years. The US market was worth an estimated $68 billion in 2011, while the European market is growing by 20 percent a year according to French marketing company Nexima.

Kroes also told the audience that she would present legislation on collective rights management licensing and multi-sector licensing, which would radically change the way royalties are sold, alongside a paper on 'Connected TV' looking at ways to bring together television on demand and gaming to European consumers. She noted that "within the next two or three years 90 percent of TVs will be connected to the Internet." She added that most Europeans were already regularly watching television on demand.

The IP Forum event, hosted by French centre-right MEP Marielle Gallo, focused on the online distribution of audiovisual and music works in the EU. Gallo said that a common but flexible legal framework was needed to contribute to a true pan-European demand for online content, complaining about what she described as a "fragmentation" of the digital content market in Europe.

Speaking about huge potential revenues, she noted that 170 million song titles had been downloaded legally in the first six months of 2011. According to the 2011 annual digital music report published by the International Federation for the Phonographic Industry (IFPI), 3.6 billion downloads were purchased around the world in 2011, an increase of 17 percent.

Meanwhile, fellow French centre-right MEP Jean-Marie Cavada on Monday (23 January) opened the parliament's debate on a discussion paper by the European Commission on the online distribution of audiovisual works.

Cavada promised that his report, which is non-legislative, would focus on authorship rights and how to ensure equal treatment for authors between digital and non-digital content.

EU in race to digitise economy

In the not too distant future, all EU citizens should have internet access, most should routinely shop online and interact with government all online. But this kind of future has huge regulatory, security and privacy implications that the EU is only just beginning to get to grips with.

Germany leads EU countries on cloud computing

Five EU countries rank among the world’s top ten for policies that promote cloud computing, according to a study published on Wednesday by an ICT body representing Microsoft and other international software giants.

News in Brief

  1. Rushdie, Fukuyama, Rowling warn against 'intolerance'
  2. Clashes in Belgrade after new lockdown measures
  3. US passes milestone of 3m coronavirus infections
  4. France wary of any future lockdowns
  5. Lithuania bans Kremlin-linked Russia Today programmes
  6. UK nominates Liam Fox for WTO top job
  7. Italy supports Spain's Calviño for Eurogroup job
  8. France and Germany warn Israel on annexation 'consequences'

Column

The opportunistic peace

This will be the most selfish act in recent economic history. It will burden future generations and by no means make the weakest member states better off.

Opinion

On toppling statues

The internationally-acclaimed author of King Leopold's Ghost, Adam Hochschild, writes on Belgium's problems with statues, in the wake of the Black Lives Matter movement.

Stakeholders' Highlights

  1. UNESDANext generation Europe should be green and circular
  2. Nordic Council of MinistersNEW REPORT: Eight in ten people are concerned about climate change
  3. UNESDAHow reducing sugar and calories in soft drinks makes the healthier choice the easy choice
  4. Nordic Council of MinistersGreen energy to power Nordic start after Covid-19
  5. European Sustainable Energy WeekThis year’s EU Sustainable Energy Week (EUSEW) will be held digitally!
  6. Nordic Council of MinistersNordic states are fighting to protect gender equality during corona crisis

Latest News

  1. Five ideas to reshape 'Conference on Future of Europe'
  2. EU boosts pledges to relocate minors from Greece
  3. Hydrogen strategy criticised for relying on fossil fuel gas
  4. Merkel urges EU unity to hold off economic fallout and populism
  5. The opportunistic peace
  6. EU mulls new system to check illegal pushbacks of migrants
  7. EU forecasts deeper recession, amid recovery funds row
  8. Revealed: fossil-fuel lobbying behind EU hydrogen strategy

Join EUobserver

Support quality EU news

Join us