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Let’s be clear: social media doesn't deliver direct communication. It delivers content for journalists to contextualise, algorithmically filtered by hostile platforms, reaching tiny fractions of intended audiences. Plus a bunch of bile in the comments

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Remind me: Why do EU politicians announce anything on social media?

On 24 January, Ursula von der Leyen announced the "mother of all trade deals" — a historic EU-India free trade agreement. She posted it on X: "We are closing in on the 🇪🇺🇮🇳 Free Trade Agreement. See you soon in Delhi."

Except she'd already announced it four days earlier at Davos to the actual journalists who actually wrote about it.

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Let’s be clear: social media doesn't deliver direct communication. It delivers content for journalists to contextualise, algorithmically filtered by hostile platforms, reaching tiny fractions of intended audiences. Plus a bunch of bile in the comments

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Alejandro Tauber is publisher of EUobserver.

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