More frequent commercial breaks as well as product placements, where a sponsor's product is featured in the show, are to be a part of European television screens in the future, after EU culture ministers on Thursday (24 May) agreed to overhaul the bloc's 18-year-old television rules to fit the fast-developing market.
"We have made a decisive step towards a true internal market for audiovisual media services and to a more competitive European audiovisual content industry," EU informatio...
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