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Tobacco firms now use their own track-and-trace system to identify packs. But under new rules this system cannot be outsourced to the tobacco industry (Photo: Pictr73)

EU tobacco deal needs thorough update if renewed

A lot has happened since 9 July 2004, when the European Commission signed what it called a landmark agreement with tobacco multinational Philip Morris International (PMI) to become partners in the fight against cigarette smuggling and counterfeiting.

That's why Florence Berteletti, director of Brussels-based anti-tobacco lobby group Smoke Free Partnership, is against a renewal of the agreement after its expiry date this year.

“We were not opposed to the agreement at the time, but ...

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Tobacco firms now use their own track-and-trace system to identify packs. But under new rules this system cannot be outsourced to the tobacco industry (Photo: Pictr73)

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