A power struggle between two sheikhs in a little-known nook of the United Arab Emirates (UAE) has landed in the heart of the EU after Sheikh Saud bin Saqr al-Qasimi of the Ras al-Khaimah (RAK) emirate hired one of Brussels' top PR firms, Kreab Gavin Anderson, to whitewash his name among potential investors and EU officials.
Sheikh Saud formally took power in RAK on 27 October after the death of his father when the emirates' Federal Supreme Council anointed the succession.
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Andrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.