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Behavioural advertising is one thing and snooping on websurfers is another, believes the commission (Photo: Microsoft)

Brussels worried about UK advertising firm snooping on websurfers

The European Commission is worried that the UK is not taking online privacy rights seriously and has warned London that it will take the government to court if it does not crack down on an controversial advertising company that gathered information about internet users' surfing habits in secret.

Some find it extremely disconcerting when Facebook or Amazon recommend a concert or a book or a CD that one of their algorithms has identified as a product they might like - and then it turns o...

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Behavioural advertising is one thing and snooping on websurfers is another, believes the commission (Photo: Microsoft)

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