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Trust is not only a good thing to have morally - it is also economically smart, says the Nordic Council's secretary general Dagfinn Hoeybraaten. (Photo: Lars Lauritzen/norden.org)

Trust is 'gold' in digital age

The lady behind the reception desk at the Nordic Council’s headquarters in Copenhagen looked disoriented when I arrived for my appointment, asking for Mr. Hoeybraaten, the council's secretary general.

“Who? Can you please repeat the name," she asked and checked her computer once more, before realising with a big smile: "Ah, you have a meeting with Dagfinn?" referring to her boss's first name.

Sometimes small things can tell a bigger story. In this case, it is about the general low...

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Author Bio

Lisbeth founded EUobserver in 2000 and is responsible to the Board for effective strategic leadership, planning and performance. After graduating from the Danish School of Media and Journalism, she worked as a journalist, analyst, and editor for Danish media.

Trust is not only a good thing to have morally - it is also economically smart, says the Nordic Council's secretary general Dagfinn Hoeybraaten. (Photo: Lars Lauritzen/norden.org)

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Author Bio

Lisbeth founded EUobserver in 2000 and is responsible to the Board for effective strategic leadership, planning and performance. After graduating from the Danish School of Media and Journalism, she worked as a journalist, analyst, and editor for Danish media.

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