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Competence mattered less, when Catherine Ashton was chosen at the EU's first High Representative for Foreign and Security Policy in 2009 (Photo: EEAS)

EU top jobs: of dwarfs and giants

Advertising guru and successful entrepreneur David Ogilvy recruits executives according to the following principle: "If we only hire people smaller than us, we will be a company of dwarfs. If, however, we hire people who are taller, we will be a company of giants."

Why does his motto remind me of the upcoming nomination of the next EU foreign minister in August this year?

Is it because the EU traditionally tends towards making weak appointments, or is it due to the fact that it ma...

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The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Lisbeth founded EUobserver in 2000 and is responsible to the Board for effective strategic leadership, planning and performance. After graduating from the Danish School of Media and Journalism, she worked as a journalist, analyst, and editor for Danish media.

Competence mattered less, when Catherine Ashton was chosen at the EU's first High Representative for Foreign and Security Policy in 2009 (Photo: EEAS)

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Author Bio

Lisbeth founded EUobserver in 2000 and is responsible to the Board for effective strategic leadership, planning and performance. After graduating from the Danish School of Media and Journalism, she worked as a journalist, analyst, and editor for Danish media.

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