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On most website, the 'accept-all-cookies' button will probably be green, and the 'reject-all' will be grey, small or hidden in a two-or-three-click flow that is designed to make you give up and give in (Photo: George Hodan)

Digital marketing should rejoice at more EU regulation

The Digital Services Act was adopted with a solid majority last Thursday (20 January) in the European Parliament plenary - and today, some marketing professionals weep. The result will be a fundamentally different digital eco-system, and this will change digital marketing too.

But I think the time might be to rejoice. More regulation is the only way to clean up what has been dubbed a 'Digital Wild West', and certainly has been. Digi...

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Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Andreas Marckmann Andreassen is a Danish journalist, writer and speaker. He is editor-in-chief at the Danish media outlet Markedsføring covering marketing, communications and tech. He has authored several books on the EU, automation and digital ethics, and is a frequent speaker on these topics.

On most website, the 'accept-all-cookies' button will probably be green, and the 'reject-all' will be grey, small or hidden in a two-or-three-click flow that is designed to make you give up and give in (Photo: George Hodan)

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Author Bio

Andreas Marckmann Andreassen is a Danish journalist, writer and speaker. He is editor-in-chief at the Danish media outlet Markedsføring covering marketing, communications and tech. He has authored several books on the EU, automation and digital ethics, and is a frequent speaker on these topics.

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