A dangerous re-emergence of measles in Europe has shocked EU health minsters into tackling the public's lack of trust in childhood immunisation with the launch of campaigns against vaccine-scepticism.
Instead of celebrating the eradication of measles in 2010 as the EU had planned, the reverse has happened and Europe is now witness to a series of epidemics in the disease, largely a result of often middle-class parents' growing fear of the real or imagined side-effects of vaccinisation.
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