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Yanukovych says his country's rotten image is caused by 'Ukrainophobia' (Photo: goobimama)

Ukrainian PR: Beyond a paint job

Ukraine’s cabinet of ministers recently allocated money for measures aimed at “encouraging” international media sources to say nice things about Ukraine and its “foreign policy” and at creating a positive image of the country.

Before examining just what this entails, it is worth noting that Ukraine’s leaders have generally shown little originality in their response to mounting criticism and disgruntlement. 

Leading members of former prime minister Tymoshenko’s government began add...

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The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Andrew Rettman is EUobserver's Foreign Affairs Editor. He has been writing about foreign and security affairs for EUobserver since 2005. He is Polish but grew up in the UK. He has also written for The Guardian, The Telegraph, and The Times of London.

Yanukovych says his country's rotten image is caused by 'Ukrainophobia' (Photo: goobimama)

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Author Bio

Andrew Rettman is EUobserver's Foreign Affairs Editor. He has been writing about foreign and security affairs for EUobserver since 2005. He is Polish but grew up in the UK. He has also written for The Guardian, The Telegraph, and The Times of London.

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