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Defining political ads is extremely difficult because political ads online are constantly changing in form and shape (Photo: portal gda)

Why am I not seeing this ad?

Why am I seeing this ad? The question is simple - but the answer is still opaque.

It has been some time since Cambridge Analytica shook up the world of political advertising, but its ghost still haunts electoral authorities in EU member states and the European Commission alike.

As it should, considering the mechanisms that allowed for such political manipulation to happen are still in place. As the EU is looking to regulate social media platforms, the question remains how to dea...

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Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Jan Pieter Balkenende is the former prime minister of the Netherlands, and member of the Club de Madrid and European Partnership for Democracy.

Defining political ads is extremely difficult because political ads online are constantly changing in form and shape (Photo: portal gda)

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Author Bio

Jan Pieter Balkenende is the former prime minister of the Netherlands, and member of the Club de Madrid and European Partnership for Democracy.

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