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There is no legitimate need for parties to target people based on their interests or presumed value choices. Parties should present the same messages to us all, as previously (Photo: Eduardo Woo)

The present and future dystopia of political micro-targeting ads

Imagine scrolling through your favourite social media platform one early May morning. You read that Party A, which you had considered voting for but have since developed strong reservations, promises to do everything within its power to ensure business interests do not override the need to protect the environment.

"Great", you think, "Party A politicians are finally coming to their senses." Coincidentally, your neighour, a keen investor in the stock market, is also scrolling social med...

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Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Dr Orsolya Reich is a senior advocacy officer at the Civil Liberties Union for Europe. Sofia Calabrese is a digital policy manager at the European Partnership for Democracy. They work together on issues related to Digital Services Act enforcement.

There is no legitimate need for parties to target people based on their interests or presumed value choices. Parties should present the same messages to us all, as previously (Photo: Eduardo Woo)

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Author Bio

Dr Orsolya Reich is a senior advocacy officer at the Civil Liberties Union for Europe. Sofia Calabrese is a digital policy manager at the European Partnership for Democracy. They work together on issues related to Digital Services Act enforcement.

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