EU’s attitude to plant-based products needs to change

Veggie burgers that bleed. Meat-free chicken so realistic it has meat-eaters convinced it’s the real thing. You can even get plant-based prawns. The alternative meat market has come a long way since non-meat eaters were faced with a slab of tofu as their only option.

The number of meat-reducers, flexitarians, vegetarians and vegans within the EU’s borders is skyrocketing and driving demand for these convincing meat analogues. Europe has a 39 percent share in this buzzing market that is...