New VAT rules coming into force on 1 January 2015 designed to put a stop to billions of euros of the consumer tax being lost due to a loophole have left some businesses overwhelmed and "confused".
Under the rules - applying to telecommunication, broadcasting, and e-service companies - VAT will be charged in the country of the consumer rather than the seller.
Currently the VAT applied to e-books or music downloads is the one where the company is based - leading retail giants such a...
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