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Vegan sausages. Plant-based food proponents often call themselves ‘flexitarians’, ‘reducitarians’ or ‘climavores’ (Photo: Like Meat)

The plant-based meat market is starting to sizzle in Europe

Meat alternatives aren't going anywhere. According to a new market report commissioned by the Good Food Institute Europe and compiled by Nielson IQ, the European plant-based food market is now worth over €2bn, having grown every year since 2020.

The report, which analysed markets in 13 EU countries, primarily western and central Europe, also found that plant-based dairy is the most widely consu...

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Vegan sausages. Plant-based food proponents often call themselves ‘flexitarians’, ‘reducitarians’ or ‘climavores’ (Photo: Like Meat)

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Author Bio

Björn Jóhann Ólafsson is a researcher, writer, journalist and editor for Sentient Media, specialising in climate, agriculture, and animals.

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