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While knowing that sleeping on the back is recommended for their babies, parents may end up believing that sleeping on the stomach is also just fine (Photo: Unsplash)

Tweaking EU nappy ads could help save babies' lives

Each year across the EU, around 1,200 babies die of Sudden Infant Death Syndrome (SIDS).

SIDS is the unexpected death of a baby under one year of age that remains unexplained after a full investigation. Back in the 1990s, the American Academy of Pediatrics published clear recommendations for preventing SIDS, based on scientific data, which are well-known.

These include placing infants on their back to sleep alone in their crib, on a firm, flat mattress with a fitted sheet, with ...

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While knowing that sleeping on the back is recommended for their babies, parents may end up believing that sleeping on the stomach is also just fine (Photo: Unsplash)

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Author Bio

Anne Laure Sellier is professor of behavioural sciences at HEC Paris.

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