Monday

16th Jul 2018

Opinion

How to save the EU

  • The Commission's virtual reality press briefings in Brussels are not enough to engage EU citizens (Photo: ec.europa.eu)

Ideas on "how to save the EU" following the Brexit referendum have proliferated since 23 June.

These range from new political visions, through transferring power back to national capitals, and to launching ground-breaking initiatives to improve solidarity between member states.

Read and decide

Join EUobserver today

Support quality EU news

Get instant access to all articles — and 18 year's of archives. 30 days free trial.

... our join as a group

There seems to be a widespread belief that the main reason why citizens in some member states are turning away from the EU is that the EU did not take specific action in the migration crisis, and that it acted when it should not have, for instance by overregulating the economy.

Yet the main reason for declining trust in the EU is not the idleness of its institutions or that barmy Brussels bureaucrats are banning olive oil jugs.

The real reasons are (1) the near total absence of a genuine EU perspective from discussions in national and local media and (2) unabated Brussels-bashing by the national political elite, with a clear link between the two.

It was a major mistake of the past years of the European Commission to deliberately stay out of national and local debates on the EU - most recently on Brexit.

Experience shows that the Commission's "let's avoid communication conflicts" policy did not lead to a more EU-friendly public opinion.

To the contrary, it allowed national politicians hand-in-hand with part of the media to step up their anti-Brussels rhetoric.

As a first step, the Commission must get out of its virtual reality of midday briefings, colourful brochures and elitist conferences.

It needs two or three highly professional, native speaking spokespersons in each member state.

Their role is not to stand behind a podium in the Commission's local office, but to participate day and night in radio talk shows, television news programmes and online media, finally giving that much needed face to the EU.

These local spokespeople must explain the facts, debunk the lies, and defend the EU position. Politely and firmly. Let's not be naive: the so-called "citizens dialogues" events with European commissioners and press statements read out by the heads of representations will not do the trick.

At the same time, there is a need for a new and loud commitment to the EU by the moderate national political elites.

As a previous president of the Commission has said: "If you spend all week blaming Europe, you can't ask people to vote for Europe on Sunday”.

That is especially true if ministers are making Brussels a scapegoat for decisions they themselves took in the EU Council or for Brussels not doing something for which member states did not give it the powers to act.

National politicians must stop blaming Brussels for their own failings for the sake of pursuing short-term (political party) objectives.

They have to start acting like statesmen and stateswomen and explain where and why the EU benefits their citizens.

Otherwise, people’s anti-elitist sentiment - the very feeling that some national leaders are now happy to feed in their anti-EU communications - risks wiping them off the map also, once there is no more EU to blame.

The author is currently working for an EU institution and asked to use a pen name

Analysis

EU must protect its citizens

If the EU wants to reach out to disillusioned Europeans, it must offer more protection from the forces currently buffeting the political, social and economic landscape.

EU communications: how not to do it

Faced with growing disillusionment with the European project across the continent and slick, well-funded propaganda from its opponents, it is time for the EU to up its communication game.

How the World Cup exposed Russian chauvinism

The suggestion that Russians themselves play a role in the condition of their state today is often dismissed as "xenophobic" or "Russophobic". But if not addressed, the evils of nationalism, chauvinism, and imperialism will continue even after Putin is gone.

Will EU suspend trade deal with Cambodia?

The EU has been slow to react to the collapse of Cambodian democracy - but if it ever chooses to use it, Brussels has substantial influence and leverage over Cambodia.

EU climate diplomacy can make the difference

At this critical time, with climate change increasingly urgent and with reactionary, anti-science forces threatening processes of cooperation, the EU climate mission can reassert the common values and aspirations which Europeans share.

Stakeholders' Highlights

  1. IPHRCivil society asks PACE to appoint Rapporteur to probe issue of political prisoners in Azerbaijan
  2. ACCASocial Mobility – How Can We Increase Opportunities Through Training and Education?
  3. Nordic Council of MinistersEnergy Solutions for a Greener Tomorrow
  4. UNICEFWhat Kind of Europe Do Children Want? Unicef & Eurochild Launch Survey on the Europe Kids Want
  5. Nordic Council of MinistersNordic Countries Take a Stand for Climate-Smart Energy Solutions
  6. Mission of China to the EUChina: Work Together for a Better Globalisation
  7. Nordic Council of MinistersNordics Could Be First Carbon-Negative Region in World
  8. European Federation of Allergy and AirwaysLife Is Possible for Patients with Severe Asthma
  9. PKEE - Polish Energy AssociationCommon-Sense Approach Needed for EU Energy Reform
  10. Nordic Council of MinistersNordic Region to Lead in Developing and Rolling Out 5G Network
  11. Mission of China to the EUChina-EU Economic and Trade Relations Enjoy a Bright Future
  12. ACCAEmpowering Businesses to Engage with Sustainable Finance and the SDGs

Latest News

  1. EU is 'foe', as Trump seeks to make friends with Putin
  2. Let's not be 'naive' with Chinese partner, says senior MEP
  3. Trump, trade, and Brexit in EU headlines This WEEK
  4. EU and China edge closer in Trump's 'America First' world
  5. How the World Cup exposed Russian chauvinism
  6. Stage set for Trump-Putin finale
  7. Trump scuppers trade deal with UK under May's Brexit
  8. Trump wades into Brexit after Nato fiasco

Join EUobserver

Support quality EU news

Join us