“Tired of the fog? Try the Frogs” is the catchy slogan that the Parisian department of Hauts-de-Seine is using in its advertising campaign to lure British financial firms.
But the prospect of France’s tax regime and employment regulation is considered a painful one. And the idea of upping sticks to Frankfurt, Amsterdam or Dublin isn't terribly appealing either.
Even so, London’s masters of the universe are feeling unloved right now.
The financial services sector is the UK’s...
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Benjamin Fox is a seasoned reporter and editor, previously working for fellow Brussels publication Euractiv. His reporting has also been published in the Guardian, the East African, Euractiv, Private Eye and Africa Confidential, among others. He heads up the AU-EU section at EUobserver, based in Nairobi, Kenya.