Why EU must limit political micro-targeting

It has become a standard feature of political campaigning in the EU to use ads on social media to reach voters and supporters.

In Germany, political parties spent nearly €3m on Facebook ads in 2019 and expenditures in the UK and other countries are even higher.

The advertising machines of social networks, video portals and search engines make it relatively easy and cheap to reach masses of voters quickly.

While this has helped increase the scale of voter outreach, the unp...