A ban on using meat names such as 'burger' or 'sausage' for vegetarian products also goes against consumers' choices for more sustainable food (Photo: Chris Isherwood)

When is a 'veggie burger' not a veggie burger? Ask MEPs

EU Political

Green Economy

Opinion

by Joanna Swabe, Brussels,

"You have to murder to call it meat" was the cutting catchphrase that concluded a spoof English language ad from the fictitious 'international meat industry' lobby group on a recent primetime Dutch TV show Zondag met Lubach.

This parody masterfully lampooned and debunked the meat industry's claim that the use of meat denominations, such as "burger" and "sausage" are confusing to consumers. And that such

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EU Political Green Economy Opinion

Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Dr Joanna Swabe is senior director of public affairs for Humane Society International/Europe.

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A ban on using meat names such as 'burger' or 'sausage' for vegetarian products also goes against consumers' choices for more sustainable food (Photo: Chris Isherwood)