"You have to murder to call it meat" was the cutting catchphrase that concluded a spoof English language ad from the fictitious 'international meat industry' lobby group on a recent primetime Dutch TV show Zondag met Lubach.
This parody masterfully lampooned and debunked the meat industry's claim that the use of meat denominations, such as "burger" and "sausage" are confusing to consumers. And that such Back our independent journalism by becoming a supporting memberGet EU news that matters
Dr Joanna Swabe is senior director of public affairs for Humane Society International/Europe.
Dr Joanna Swabe is senior director of public affairs for Humane Society International/Europe.