Why is new EU trade policy using WTO as a figleaf?

I consider a market the mirror of the morals of a society.

A productive market encourages workers and entrepreneurs to find innovative ways to express these ideals and to fulfil them.

Prosperity is about building a better society, preserving freedom to shape your future. A good market is constructed inside-out, from deep morals and identity, over entrepreneurship and guiding policies, to external trade.

The new trade strategy of the European Commission, however, continues...