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The owner of Burger King, Restaurant Brand International, withdrew support from its franchisees, but they continued to stand by their staff and refused to close (Photo: steven_n_maher)

Western multinationals and Russia: to stay, or to go?

Since the Russian invasion of Ukraine, some 500 companies, primarily European and American, have announced measures against Russia. Corporations rushed to condemn Putin's declaration of war on Ukraine in the strongest terms — a race ensued to link disapproval to all kinds of concrete measures and sanctions.

As a result, western firms shut down their production facilities in Russia, froze their investments, closed their shops or refused to export products to the Russian Federation.

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The owner of Burger King, Restaurant Brand International, withdrew support from its franchisees, but they continued to stand by their staff and refused to close (Photo: steven_n_maher)

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Author Bio

Stavros Papagianneas, author of Rebranding Europe & Embracing Chaos and managing director of StP Communications.

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