The Digital Services Act was adopted with a solid majority last Thursday (20 January) in the European Parliament plenary - and today, some marketing professionals weep. The result will be a fundamentally different digital eco-system, and this will change digital marketing too.
But I think the time might be to rejoice. More regulation is the only way to clean up what has been dubbed a 'Digital Wild West', and certainly has been. Digi...
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Andreas Marckmann Andreassen is a Danish journalist, writer and speaker. He is editor-in-chief at the Danish media outlet Markedsføring covering marketing, communications and tech. He has authored several books on the EU, automation and digital ethics, and is a frequent speaker on these topics.