Investors argued that surveillance-based advertising does not add value to users, society, or the economy (Photo: Stock Catalog)

New doubts raised on tracking ads ahead of key vote

Rule of Law

by Elena Sánchez Nicolás, Brussels,

Investors and small businesses are not as keen on tracking-based online adverts as Big Tech's lobbying efforts have claimed, new research revealed on Monday (17 January).

About 75 percent of small and medium-sized businesses in France and Germany think targeted advertising undermines peoples' privacy and other human rights, the

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Rule of Law

Author Bio

Elena is EUobserver's editor-in-chief. She is from Spain and has studied journalism and new media in Spanish and Belgian universities. Previously she worked on European affairs at VoteWatch Europe and the Spanish news agency EFE.