A potential ban of TikTok in Europe won't be the end of the world

EU regulators have a bigger bird to fry than Twitter. It's TikTok

Twitter Inc. seems a shambles lately. From the negligent layoffs of key personnel to the amateurish implementation of the Twitter Blue subscription, the platform has given a nervous strain to users and investors alike.

Elon Musk's tweet barrages have also raised eyebrows, even though they must be seen as what they are — intentional click generators which amplify engagement on the platform.

Musk's attention-seeking bravado has certainly caught the eye of high-level EU executive...

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The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Dimitar Lilkov is senior research officer at the Wilfried Martens Centre for European Studies, the official think tank of the European People's Party.