Figures show that European viewers were more interested in watching the London Olympic Games than the previous ones, held in Beijing in 2008.
The Geneva-based trade body, the European Broadcasting Union (EBU), which looks after 74 national broadcasters from 56 mostly European countries, said in a flash report on Wednesday (15 August) the London event was "the most watched Olympic Games in history."
It noted that the BBC got 20 million British viewers for the men's 100 metres spri...
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Already a member? Login hereAndrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.
Andrew Rettman is EUobserver's foreign editor, writing about foreign and security issues since 2005. He is Polish, but grew up in the UK, and lives in Brussels. He has also written for The Guardian, The Times of London, and Intelligence Online.