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Football as a soft power tool is a double-edged sword: the greater its commercial influence becomes, the less it resembles the image which Europe wants to project (Photo: Craig Sunter)

Football's 'Super League' - an own-goal for EU soft power

Last year, 380 million people worldwide tuned in to watch FC Bayern Munich and Paris Saint-Germain play in the final of the UEFA Champions League, the premier European club championship.

And global audience has now connected with European teams.

Fans throughout the world regularly watch and argue over the El Clásico match...

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Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Jonas Fleega is a German graduate of the London School of Economics, with an MSc in the political economy of Europe.

Football as a soft power tool is a double-edged sword: the greater its commercial influence becomes, the less it resembles the image which Europe wants to project (Photo: Craig Sunter)

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Author Bio

Jonas Fleega is a German graduate of the London School of Economics, with an MSc in the political economy of Europe.

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