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Consumers, despite seeing benefits in the rollout of AI, had low trust in the use of AI systems respecting their personal data and were concerned it could manipulate their decisions (Photo: Jonathan Kemper)

How far will we — and the EU — let AI go?

In the last few weeks, the world has been gripped by a remarkable artificial intelligence tool. ChatGPT can generate all types of texts such as essays, media articles, and even poems. It is both fun and fascinating. And yet ChatGPT is also raising difficult questions, with its potential for disinformation giving legislators a headache.

Brussels is currently at a crossroads for dealing with the enormously important questions about the role we see for AI in our society and, importantly, ...

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Consumers, despite seeing benefits in the rollout of AI, had low trust in the use of AI systems respecting their personal data and were concerned it could manipulate their decisions (Photo: Jonathan Kemper)

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Author Bio

Ursula Pachl is deputy director general of the European Consumer Organisation (BEUC).

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