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EU Commission vice-president Věra Jourová said if the rules would be in force now it would help disclose "who are paying for the ads fuelling the aggression in the society for political purposes” (Photo: European Commission)

EU to open up 'black box' of political ads

The EU Commission wants companies like Facebook and Google to disclose how and why they target people with political advertising, and who pays for them, in an effort to make online political campaigning more transparent.

In a proposal published on Thursday (25 November), the commission also proposes to ban political targeting and "amplification techniques" to reach wider audiences if they are based on the ...

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Author Bio

Eszter Zalan is a Hungarian journalist who worked for Brussels-based news portal EUobserver specialising in European politics, focusing on populism and Brexit.

EU Commission vice-president Věra Jourová said if the rules would be in force now it would help disclose "who are paying for the ads fuelling the aggression in the society for political purposes” (Photo: European Commission)

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Author Bio

Eszter Zalan is a Hungarian journalist who worked for Brussels-based news portal EUobserver specialising in European politics, focusing on populism and Brexit.

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