29th Nov 2021

European Commission fines Nintendo

  • Competition Commissioner, Mario Monti, said "collusive behaviour" to fix prices would not be tolerated. (Photo: European Commission)

The European Commission has imposed a 167.8 million euro fine on computer game manufacturer Nintendo and seven of its European distributors for colluding to rig the computer game market.

Traders from the UK, Portugal, Italy, Sweden, Greece and Belgium worked together to prevent "parallel" trade of Nintendo products from each of these countries.

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The UK usually had the lowest prices during this period, which tempted traders to re-export cheap goods to high price countries. The most striking price difference occured in 1996 when Nintendo products were 65% cheaper in the UK than in the Netherlands and Germany.

"Every year, millions of European families spend large amounts of money on computer videos. They have the right to buy the games and consoles at the lowest possible price the market can offer and we will not tolerate collusive behaviours intended to keep prices artificially high," said Competition Commissioner, Mario Monti.

French newspaper, Le Monde, reports that Nintendo will appeal the decision.

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