23rd Sep 2021


Digital Marketing and Sales Director, EUobserver, Brussels

EUobserver is a not-for-profit, independent online newspaper established in Brussels in 2000. We are one of the most influential news providers on EU affairs, with a strong and growing readership.

We value free thinking and plain speech and aim to support European democracy by reflecting the voice of people and by giving people the information they need to hold the EU establishment to account.

Job objective

EUobserver is seeking an experienced and resourceful digital marketing and sales director to deliver a marketing and sales strategy. The strategy will build on EUobserver's distinctive role in the EU news arena to deliver higher revenue growth from our group subscription and membership schemes, advertising and sponsorship deals, engagements with potential funders and other relevant areas.

You will have a professional track record in creating strong branding and long-term value that delivers returning customers and clients and higher sales for organisations.

You are a leader who understands how to use trends, developments and opportunities in the media market to deliver results.

And you will believe in EUobserver's challenging mission to support European democracy through its journalism.

Main tasks

EUobserver's Digital Marketing and Sales Director is responsible for refining and delivering EUobserver's marketing and sales strategy and increasing the organisation's revenue activities, including membership sales and services, group subscriptions, advertisements, events, fundraising and other revenue-generating activities.

The job also includes staff management, administrative and financial oversight as well as digital marketing of EUobserver's brand across Europe and globally to grow its readership and influence.

What you'll do

  • Strategically plan, grow, deliver and report on digital marketing and sales activities
  • Build a clear narrative which sets out why EUobserver is a desirable partner and provider
  • Optimise business processes to attract new clients, grow readership, develop partnerships and increase revenues
  • Develop more engaging digital membership sales and services so that readers want to join
  • Improve group subscriptions sales and services for institutions in relevant sectors such as EU institutions, Academia and CSOs
  • Drive and sharpen EUobserver's advertising products, sales and services to attract more partnerships
  • Develop innovative and effective ways raising funds from new and existing funders
  • Administrative and financial oversight
  • Management of non-editorial staff

What you'll bring

  • Top-level business education and/or experience
  • Ability to develop good relationships with current and potential clients
  • Excellent leadership and communication skills
  • Experience in project management and/or sales
  • Knowledge of productivity tools and software
  • A belief in what EUobserver does in the EU news arena
  • A good level of English

What we offer

We offer a fantastic working culture together with a fascinating job in the heart of European media, politics and business. You will join a small but dedicated team that plays a highly influential role in Europe's democracy. You will have the opportunity to develop your own strategies and manage your time and resources. You will be part of the Board of Directors together with the Founder and the Editor-in-Chief.

Compensation will also be aligned to the huge growth potential of this lucrative market.

You have the opportunity to shape your own work, within regular hours, from our office in Brussels, the city where you live.

Please send your detailed CV, accompanied by a letter setting out your motivations, salary expectations, and notice period not later than Friday 24 September 2021 to

For more detailed information about the position, feel free to contact Sales and Marketing Director, Jean-Paul Langhoor-Beitia.

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