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While knowing that sleeping on the back is recommended for their babies, parents may end up believing that sleeping on the stomach is also just fine (Photo: Unsplash)

Tweaking EU nappy ads could help save babies' lives

Each year across the EU, around 1,200 babies die of Sudden Infant Death Syndrome (SIDS).

SIDS is the unexpected death of a baby under one year of age that remains unexplained after a full investigation. Back in the 1990s, the American Academy of Pediatrics published clear recommendations for preventing SIDS, based on scientific data, which are well-known.

These include placing infants on their back to sleep alone in their crib, on a firm, flat mattress with a fitted sheet, with ...

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Disclaimer

The views expressed in this opinion piece are the author’s, not those of EUobserver

Author Bio

Anne Laure Sellier is professor of behavioural sciences at HEC Paris.

While knowing that sleeping on the back is recommended for their babies, parents may end up believing that sleeping on the stomach is also just fine (Photo: Unsplash)

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Author Bio

Anne Laure Sellier is professor of behavioural sciences at HEC Paris.

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